Metaphor, Simile, Personification....

Metaphor, Simile, Personification

Simile:

A simile is a figure of speech that compares two different things in an interesting way.

Metaphor:

A metaphor is also a figure of speech that directly compares to one thing by mentioning another. It may provide clarity to identify hidden sameness between two ideas. Metaphors are often compared with other types of figurative language, and such as antithesis, hyperbole, metonymy, and simile.

Personification:

Personification is giving a  non-human object human characteristics.

Hyperbole:

Hyperbole is an exaggerated claim that emphasises that point.

M&Ms

Q1. 

• The M&Ms are not peoples but they are made to look like humans. They look like humans because they have been edited with eyes, eyebrows, legs, mouths, and hands. Also they are edited to look like humans, so that people will think they are real humans, and which will also draw their attention to buy their product.

• M&M in advertisements, are made to make us feel sorry about them.

• In an M&M advertisement, the ads are also made to look like a movie and an action film.

Q2.

All forms of personification draw on anthropomorphism, the propensity to attribute human characteristics to objects. Such personification, when embedded in an ad, appears to lead to more positive emotions, more positive attributions of brand personality, and greater brand liking.

• Personification Paragraphs -

Personification is giving a  non-human object human characteristics. (Examples of an ad that uses similes)

• Lightning danced across the sky. 

• The wind howled in the night.

• The car complained as the key was roughly turned in its ignition.

• Rita heard the last piece of pie calling her name.

In real life, the m&ms do not have any personal/human features, but in the ads, they are given, Arms, Eyes - Eyebrows, a mouth, and legs. The reason why the advertisers used personification is because they express their emotions, but we understand their emotions because they are humans in the ad, and we all have the same emotions.

Similes

A simile is a figure of speech that directly compares two things. Similes differ from metaphors by highlighting the similarities between two things using words such as like, as, or than, while metaphors create an understood contrast. You'll even find that similes have been used in popular ads and company slogans over the years, such as Chevrolet Built Like A Rock. Doritos Tastes Like Awesome Feels. State Farm Like A Good Neighbour. In the advertising world, a simile is an excellent way to communicate symbolic ideas. The advertising taglines witness a comparison between two clearly different things by the usage of such words as, like, as - so, as, if, etc.

Logos slogans -

Logos and slogans are another technique that is often used in advertising. Logos are symbols that represent the product of the company. Also Logos for advertising, is the effective technique that aims to convince an audience. For an example of a logo, when you drive into KFC, you can see a huge sign of a man painted red, black and white, which represents the company. They use these colours for reasons. They used the red colour to make people feel positive. Also, they used the colour black in the sign, for power and strength. Thirdly, they used the colour white for pureness, for the food they sell. 

Advertising slogans are short phrases used in advertising campaigns to generate advertising and unite a company’s marketing strategy. Also, these phrases are mainly used to attract the viewers attention. 

Slogans are catchy phrases that used to attract people, and remind  them of the product. (For an example) The Nike slogan is “Just do it” and when it is seen on an ad, people would already know that the product they see is presented by the Nike Company, because they have memorised the company's slogan.